From: reseller@amd.com
Date: Mon, 4 May 1998 15:45:38 -0500 (CDT)
Subject: AMD Reseller Program

	0.25-MICRON TECHNOLOGY IMPROVES AMD'S PRODUCTION CAPACITY 

	AMD's conversion of wafer starts to 0.25-micron technology is
having drastic affects on the production of AMD-K6 processors.  The
smaller die size has already enabled faster processing speeds, improved
thermal conditions, and improved production capacity.   Increases in
production rates and yields for the AMD-K6 processor are going to allow
AMD to produce substantially more processors in a higher-performance mix
for the current quarter.   This high-performance mix can be demonstrated
by the recent shipments of the AMD-K6/300 processor into the reseller
channel.    Quarter-micron technology has allowed a high percentage of
AMD-K6/300 MHz processors to be produced, allowing our reseller partners
to provide customers with the fastest released AMD microprocessor to
date.  

	AMD's migration to 0.25-micron process technology is a milestone
in a technology roadmap that includes enhancements across the entire
CPU/infrastructure platform to enable higher performance within the
existing Socket 7 infrastructure and emerging Super7(tm) platform. 



	PC WEEK REVIEWS INTEL'S CELERON

	Jim Louderback, a well-respected writer from PC Week, recently
released an article reviewing Intel's latest processor offering,
Celeron.  The story covers Intel's cacheless Pentium II product that
many believe is a response to Intel's lost market share when
transitioning users to a more expensive Slot 1 infrastructure.   In the
first quarter of 1998, AMD-K6 PC's averaged more than 31% share of U.S.
retail desktop market (8% more than Pentium II).

	The article, "Intel's salad days are looking a bit wilted", can
be found at http://www.zdnet.com/pcweek/opinion/0427/27mind.html

	Below are some significant quotes from the article:

	"But initial benchmark results show that the Celeron is slower
than even systems built around the older Pentium processor. In fact, the
first systems tested by our sister publication PC Magazine found the
266MHz Celeron to be slightly slower than a 166MHz Pentium, as measured
by ZD CPUmark32."

	"Despite having a name better suited to Bon Apptetit than The
Microprocessor Report, Intel's new processor pretends to offer Pentium
II performance at prices suitable for an $800 computer. But if you're
thinking of buying a bunch of these Celeron-based machines, don't. This
chip was wilted even before it left the shop." 

	"The Celeron is such a poor performer that even Intel's favorite
customers aren't buying it."